For Alan · 3 October 2026

Ordinary Product

Storiesfrom opening day

For their stories and highlights.

One shot each, about five seconds, silent so they can put their own music on. A few carry one line of text. Swipe each group. The talking stories are next.

Five groups of stories.

Aesthetic

Shots from the day, cut for a story: his camera’s slow motion, and the finished store from Ali’s phone.

A01 · The sign over the till

A01 · with text

A02 · The team

A02 · with text

The opening

Four stories

Their sign over the till, and the team in front of the store. Each also with a line of text.

A03 · Cobalt crewnecks

A04 · The golf tee

A05 · The car tee

A06 · Not So Ordinary Couple

A07 · The Perfect Match

A08 · The white crewneck

A09 · Green NSO tees

A10 · The NSO table

A11 · Printed tees

A12 · Folded colours

A13 · The bag

The pieces

Eleven stories

The crewnecks, the golf tee, the car tee, Not So Ordinary Couple, the Perfect Match, the boba collab, the NSO tees, the bag.

A14 · OP IN D5 cookies

A14 · with text

A15 · Cookies on the table

A16 · A cookie on the pink tee

A17 · Rows of cookies

The cookies

Five stories

OP IN D5, up close, on the table, on the pink tee. One with a line of text.

A18 · The wordmark wall

A18 · with text

A19 · Crewnecks on the rail

A21 · Striped shirts

The store on the day

Four stories

Their name on the wall, the crewnecks, the shirts. One with a line of text.

A22 · The tee wall

A23 · The family photo

A24 · The jet seat portrait

A25 · The rug

A26 · The rug and the pouffes

A26 · with text

A27 · The Great Wall photo

A28 · The pyramid photo

A29 · The boat photo

A30 · The polo wall

A31 · The store’s left wall

A32 · The tee wall, wide

A32 · with text

A33 · The band

The finished store

Fourteen stories

The walls, the framed photos, the rug. Two with a line of text.