For Alan · 3 October 2026
Storiesfrom opening day
For their stories and highlights.
One shot each, about five seconds, silent so they can put their own music on; a few carry one line of text. Swipe each group. Then the talking stories.
For Alan · 3 October 2026
For their stories and highlights.
One shot each, about five seconds, silent so they can put their own music on; a few carry one line of text. Swipe each group. Then the talking stories.
Shots from the day, cut for a story: his camera’s slow motion, and the finished store from Ali’s phone.
A01 · The sign over the till
A01 · with text
A02 · The team
A02 · with text
Their sign over the till, and the team in front of the store. Each also with a line of text.
A03 · Cobalt crewnecks
A04 · The golf tee
A05 · The car tee
A06 · Not So Ordinary Couple
A07 · The Perfect Match
A08 · The white crewneck
A09 · Green NSO tees
A10 · The NSO table
A11 · Printed tees
A12 · Folded colours
A13 · The bag
The crewnecks, the golf tee, the car tee, Not So Ordinary Couple, the Perfect Match, the boba collab, the NSO tees, the bag.
A14 · OP IN D5 cookies
A14 · with text
A15 · Cookies on the table
A16 · A cookie on the pink tee
A17 · Rows of cookies
OP IN D5, up close, on the table, on the pink tee. One with a line of text.
A18 · The wordmark wall
A18 · with text
A19 · Crewnecks on the rail
A21 · Striped shirts
Their name on the wall, the crewnecks, the shirts. One with a line of text.
A22 · The tee wall
A23 · The family photo
A24 · The jet seat portrait
A25 · The rug
A26 · The rug and the pouffes
A26 · with text
A27 · The Great Wall photo
A28 · The pyramid photo
A29 · The boat photo
A30 · The polo wall
A31 · The store’s left wall
A32 · The tee wall, wide
A32 · with text
A33 · The band
The walls, the framed photos, the rug. Two with a line of text.
One person, one to three sentences, a few shots of what they talk about. The captions are my reading of their Arabic: tell me any word to fix.
“We’re in Ordinary Product’s store in District 5. Guys, honestly, you don’t understand — the queues! For me it’s a happiness I can’t describe.” The full store and their lit sign on the queues.
“I found their Instagram story a few days ago, saying opening… so I said, that’s it, I have to come.” Ali and the team under the sign on “opening”.
Ali’s friend: “I’ve been with Ali at Ordinary Product since way back, since he started. The first branch, in Arkan — I was always there. I saw it, and lived it with him from the start.” Ali at their sign, then the two of them.
Ali’s friend: “For me, these polo shirts. They work every day, for everything — work, going out — and they look respectable.” The polo wall to finish.
Ali: “We didn’t want a grand opening the moment we opened. We did a soft opening, and once the week passed and the operation settled, we went straight to the grand opening.” Their fascia to finish.
The day-one customer: “This is one of my favourites. The colour is so nice — the black on the grey, honestly, I love it. I already have loads of these, in every colour.” The grey and green NSO tees in between.
The day-one customer: “And since then, a long journey with them. Honestly, a really nice feeling — seeing them grow like this, seeing the whole journey. The best thing.” Shoppers with their bags on “grow”.
“We love Ordinary Product, of course. And what I love most… is filming.” Opens on their fascia.
Youssef on the tailored pants: “I wear them every day at work — no sweatpants there, unfortunately. I have this one, the black and the paramount; I wear them every day at work. The go-to, of course.”